A Taro Systems company
FOR SALE BY OWNER • PROFESSIONAL SELLER TOOLS

Sell Your Home Without an Agent.
Keep More of Your Money.

See what selling your home yourself could look like.
Enter your address to instantly preview your property, estimated value and potential commission savings.

No account required to preview. Property details are verified before publication.

✓ Free property preview▣ No account or commitment required

Professional FSBO home-selling tools start at $479. MLS is optional.

REAL ESTATE TECHNOLOGY SINCE 1987
Built locally. Designed for homeowners everywhere.
ViewMyListing by Taro Systems gives homeowners professional technology to market their own property, manage buyer activity and stay in control of the sale. Based in West Michigan and available to homeowners across the U.S.
Proudly based in
West Michigan
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Your Own Property Website
Showcase your home with a beautiful, shareable website.
Your property website gives buyers one polished place to see your photos, property facts, showing information and contact options. Share the link from social media, email, text messages, flyers and your yard sign.
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Professional FSBO Marketing
Custom flyers, a professional yard sign, social sharing and more.
Present your home like a professional listing with coordinated marketing tools designed for a homeowner sale. Use your property website, printed materials, yard sign and social sharing together to drive buyers to one consistent listing.
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Manage Showings
Screen buyers and schedule showings with ease.
Receive showing requests, review buyer information, confirm or decline requests and suggest another time from your seller dashboard. Optional verified-showing tools can add another layer of confidence when you want it.
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Buyer Leads
Capture and manage inquiries all in one place.
Buyer questions and inquiries are captured through your listing and organized in your homeowner workspace. Keep track of interested buyers, conversations, showing activity and offer information without losing leads in scattered messages.
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Optional MLS Exposure
Add MLS exposure later if you want it. You're in control.
Start with Homeowner Direct and add MLS exposure later, or choose MLS + Complete from the beginning. MLS distribution can extend your listing to major participating home-search websites such as Zillow, Realtor.com, Redfin and Homes.com.
See ViewMyListing in action

A professional way to sell your home yourself.

See how ViewMyListing combines your property website, FSBO marketing, buyer leads, showing management and optional MLS exposure in one homeowner-controlled platform.

See what ViewMyListing can do for your home.

Enter your address for a free property preview. No account or commitment is required.

Enter Your Property Address
A better way to sell by owner

Professional FSBO tools to help you sell your home without an agent.

Selling a home by owner does not mean doing everything alone. ViewMyListing gives you professional technology to market your property, manage buyer inquiries and showings, and stay in control of the process without beginning with a traditional listing agreement.

Property Passport

Start with your address and build a complete property profile with facts, photos and marketing information.

Professional Real Estate Marketing

Create a professional property presentation designed to give prospective buyers the information they need.

AI Property & Buyer Assistant

Use AI-assisted white-boxing, virtual staging and property presentation tools, plus the VML AI Real Estate Assistant to help buyers learn about your listing.

Buyer & Showing Management

Manage buyer questions, offers and showing requests from your homeowner dashboard.

Know the numbers

See how much of your home sale could go to commissions.

Compare traditional percentage-based real estate selling costs with ViewMyListing's flat-price approach.

See what you could keep

Compare traditional selling costs with ViewMyListing.

Adjust the expected sale price and illustrative listing commission to see the difference.

$
5%
Illustrative commission—Based on 5% of the expected sale price
ViewMyListing$779Flat package price
Potential difference—More of your home equity potentially stays with you

Illustrative comparison only. Real estate commissions are negotiable and actual selling costs vary. This comparison excludes potential buyer-broker compensation, legal fees, taxes, closing costs and other expenses.

Simple flat pricing

Choose the home-selling package that fits you.

Preview your property first. Choose a package when you're ready to start building and marketing your listing.

GET YOUR HOME WHERE BUYERS ARE LOOKING

MLS exposure puts your listing into the broader online home-search marketplace.

According to the National Association of REALTORS® 2025 Home Buyers and Sellers Generational Trends report, 51% of buyers found the home they ultimately purchased on the internet. ViewMyListing's MLS + Complete package adds MLS exposure and distribution to major participating home-search websites.

MLS distribution can include Zillow, Realtor.com®, Redfin, Homes.com and other participating real-estate websites.

Source: National Association of REALTORS®, 2025 Home Buyers and Sellers Generational Trends. Syndication and participating websites vary by MLS, market and listing feed.
WORRIED ABOUT THE PAPERWORK?

Selling your home doesn't mean doing the closing yourself.

The title company, buyer's lender and other closing professionals still perform their respective roles in completing the transaction. You will still have normal closing costs associated with selling your home, whether you use a real estate agent or sell directly.

With ViewMyListing, what you're potentially saving is the traditional real estate commission. We give you the tools to professionally market your home, manage inquiries, showings and offers, and stay in control of your sale.

See how the closing process works →
MOST POPULAR
HOMEOWNER DIRECT

Homeowner Direct

$479

Professional home-selling tools for homeowners who want to market and manage their own property sale.

Start here. Add MLS later if you want it.
You can upgrade to MLS exposure later without starting over or rebuilding your listing.
  • Professional property website
  • Property Passport
  • Photo and media management
  • AI white-boxing and virtual staging
  • VML AI Real Estate Assistant
  • Buyer inquiries and offer management
  • Showing management
  • 5 Verified Showing credits included
  • Additional Verified Showings available anytime
  • Professional yard sign and post
Start Selling – $479
No commitment to preview
MLS INCLUDED

MLS + Complete

$779

Everything in Homeowner Direct plus MLS exposure and distribution to major participating home-search websites.

Prefer to start with $479?
MLS exposure can be added later from your seller dashboard when you're ready.
  • Everything in Homeowner Direct
  • VML AI Real Estate Assistant
  • 5 Verified Showing credits included
  • Additional Verified Showings available anytime
  • MLS listing package
  • Major home-search website distribution
  • Professional listing workflow
  • Homeowner remains in control
Start With MLS – $779
*Syndication varies by MLS, market and listing feed.

You're not doing the closing yourself. ViewMyListing replaces the traditional listing model with professional technology — not the title, lending and closing professionals involved in completing your transaction. Normal closing costs still apply; the potential savings are primarily the traditional real estate commission. Learn more →

Third-party website disclaimer: Realtor.com® is a trademark of the National Association of REALTORS®. ViewMyListing is not affiliated with, sponsored by, or endorsed by Realtor.com®, the National Association of REALTORS®, Zillow, Redfin or Homes.com. MLS syndication to third-party websites varies by MLS, market, listing status and participating data feeds; availability on any particular third-party website is not guaranteed.

Start free

Start selling with your home, not an account form.

Enter your property address and see your free ViewMyListing preview before deciding whether to create an account or purchase a selling package.

View my property